A practical session for family business leaders navigating growth, succession, and evolution. Meghan Lynch of Six-Point Strategy shares the Generational Brand Model, a framework for strengthening the three forces that shape enduring family brands: trust, relevance, and transferability.
Joined by a 2nd gen and rising 3rd gen leader of DESCO, a 56-year-old healthcare services company navigating its next leadership transition, Meghan will show how this model applies during moments of fragility when reputation capital, market clarity, and shared understanding are all needed to transfer momentum to the next generation.
Andrea Bordenca
Andrea Bordenca is the CEO of DESCO, a second-generation leader in healthcare technology management. She helps leaders and technical teams communicate with confidence, navigate change, and build inclusive, high-performing cultures.
Sean Bordenca
Sean Bordenca is a board member and works in operations at DESCO. He also has a passion for game design.
Meghan Lynch
Meghan Lynch is the CEO of Six-Point Strategy and a brand strategist focused on generational family businesses. Her work centers on helping businesses navigate transition, protect reputation, and turn change into growth.
