Jed Goldberg, CRPS® and I sat down at Hone Coworks a few weeks ago and he wanted to show me how he helps families in business together. He showed me a checklist of concerns he and Edgewood Advisors review with business owners to ensure they think through succession planning scenarios.
When I approached a financial planner 16 years ago, as I entered the business, I asked “how can I invest some of my paycheck”. His response was “let me talk to you about life insurance”. There was no listening, no conversation, it was straight to the pitch.

I wish I had met Jed and his team many years ago to help our family work through the challenging conversations of succession and business ownership. But without listening first and understanding, it is not possible to get there.
Jed Goldberg, CRPS® and Edgewood Advisors see the vision of Stride and are committed to supporting our community and helping family businesses uncover options and possibilities. We are grateful for their sponsorship of today’s Founder’s Retreat in the Catskills.
And while I see he and his son are Yankees fans, I’m pleased he married a New York Mets fan who is passing the traditional on to her daughter!
More About Edgewood Advisors:
At Edgewood Advisors, our mission is to get to know and understand your needs, wants, and long-term goals. We want to help you develop, implement, and monitor a strategy that’s designed to address your individual situation. Click here to get in touch.


